What Is Gift Card Software?
Gift card software is a stored-value system that allows a business to issue gift cards, sell them to customers, and track balances digitally. Instead of a gift card being “just plastic,” it becomes an account in a system.
The software stores the balance, records transactions, validates cards at redemption, and gives merchants a dashboard to manage everything securely.
Why Businesses Use Gift Card Software
- Sell gift cards in-store and online
- Track balances and transaction history
- Increase repeat visits
- Generate prepaid revenue
- Introduce new customers
How Gift Card Software Works
- A gift card or eGift card is created in the system.
- A customer purchases and loads value.
- The balance is stored securely.
- The card is redeemed in-store or online.
- The system tracks every transaction.
Physical Gift Cards vs eGift Cards
Modern gift card software supports both physical and digital gift cards. Both types connect to the same stored-value platform, allowing customers to buy online and redeem in-store.
Why Gift Card Software Is a Retention Tool
Every gift card guarantees a future visit. Most introduce a new customer. Many lead to additional spending. Gift card software turns gifting into a long-term retention system.
What to Look for in Gift Card Software
- Physical + eGift card support
- Stored balances and history
- Multi-location capability
- Fraud protection
- Merchant support
How NetGCS Fits In
NetGCS is gift card software built specifically for independent businesses. It supports physical gift cards, eGift cards, stored-value tracking, and optional loyalty programs.